Messe Frankfurt e Messe Friedrichshafen formam nova joint venture

Os líderes de feiras comerciais Messe Frankfurt e Messe Friedrichshafen anunciaram sua última joint venture Fairnamic GmbH. A organização terá como foco os setores de mobilidade urbana e aviação geral, sendo a EUROBIKE e a AERO South Africa o foco central dessas marcas.

O objetivo desta última joint venture é expandir e expandir esses shows emblemáticos em ambos os locais e incentivar a mobilidade global e a inovação colaborativa entre essas marcas principais. Isso ocorre porque a Eurobike continua a expandir seu foco em bicicletas de carga e mobilidade.

Based in Friedrichshafen, on the shores of Lake Constance, fairnamic wants to play a role in the bicycle, e-bike, micromobility solutions and general aviation markets. All areas are considered "future-proof".

Announcing the latest joint venture, Klaus Wellmann, Managing Director of Messe Friedrichshafen, said: "The transport sector represents a very promising market for the future, and our partnership aims to open up new markets and reach new target groups, while expanding our international reach Impact. Messe Frankfurt is a true heavyweight in the global trade fair market and an ideal partner for us."

Likewise, Uwe Behm, one of Messe Frankfurt's board members, said with equal enthusiasm: "Fairness allows us to combine globalization, strength and speed with the key elements of success in these promising markets. We must quickly establish and Expanding the market presence of Eurobike and Aero's flagship shows and making them available to a wide audience. This will strengthen and develop the mobility expertise of each of our companies."

A fairnamic será liderada pelos diretores administrativos Stefan Reisinger (ex-chefe da Eurobike) e Stefan Mittag. Ambos são organizadores de shows experientes.

Eurobike will make its debut in Frankfurt from 13 to 17 July 2022. In addition to providing more exhibition space, the move is expected to more than double Eurobike's visitor numbers from 60,000 to 150,000. Its organizers hope the move will allow it to better compete with rivals from the auto industry.